Social & Content.
A four-week content plan and the City Stellar launch.
Buyer
35–55 urban commuter
Status
Pre-orders open
Shipping
Q4 2026
Price
$1,599 pre-order · $1,999 MSRP
A four-week content plan and the City Stellar launch.
Channel audit
20+ recent uploads · the same four questions keep coming back
Buying guides reach 5–13K; “Yes, It's an Apollo” reached 32K.
Keep buying guides and factory access. Get to the comparison criteria faster.
Value, service and product limits.
One pinned post reached 3.9M; most of the grid sits at 1–4.6K.
Keep the commute and stunt hooks. Give TikTok original creator cuts.
Potholes, legality, weather and daily fit.
The @lifeofzir collab worked once; I would make it a weekly slot.
Keep collabs and Mile Madness. Bring owners into the feed every week.
This is where ownership and community should feel real.
The posting cadence is already in place. I would choose each week's content from a real buyer question, then give each platform its own version of the answer.
The calendar
They show up over and over in the comments. Each week gives the in-house team and creators one problem to answer.
| Week | The question | YouTube | TikTok | |
|---|---|---|---|---|
| 01 | Does it fit my commute? | Model comparison | Route test: Union–Adanac corridor, in the rain | Fit carousel |
| 02 | What is owning one like? | Service walkthrough | Maintenance answer | Owner story |
| 03 | What does the premium buy? | Hill test: Spanish Banks up to UBC | The deciding difference | Creator collab |
| 04 | What should I know before ordering? | Buyer guide | Comment replies | FAQ + Stories |
Apollo's comparison videos already work, and this is the decision a pre-order buyer is making now.
The gas and commute hooks already break out. This gives the same idea a number people understand immediately.
The @lifeofzir collab proved the format. I would make it a weekly habit and let the creator tell the story in their own voice.
Cadence: YouTube 1 long + 3 Shorts · TikTok 3 posts · Instagram 3 Reels + Stories. Start around 75/25 in-house to creator, then move toward 60/40 once the pipeline is reliable.
Production
One YouTube comparison, planned from day one to produce three useful vertical cuts.
I've dealt with missed footage before. I mark what is usable against the shot list, start that edit immediately, then request only the missing pickups with timestamps and reference frames. If a reshoot is impossible, I rewrite around what the footage can honestly prove or use it as an awareness cut. I would never use AI to fake product evidence.
The launch
Campaign idea: The City Test. Take one question from the comments, run the test under clear conditions, and let people choose what Apollo tests next.
Apollo runs one test a week while buyers wait: potholes, braking distance, the $150 upgrade, winter range.
Pre-order conversion, product-page CTR and cancellation rate.
Review units go out under embargo. Coverage lands inside 72 hours, backed by a comparison page and tracked links.
Creator retention, product visits, affiliate revenue and branded search.
First owners repeat the best tests and add first-100-mile, winter and service diaries.
Cost per engaged view, owner submissions, affiliate sales and footage worth reusing.
The creator engine
I'd start with smaller scooter reviewers and urbanist channels: Will Mason, Electric Scooter Academy, Shifter, Oh The Urbanity. They are reachable, their audiences trust the format, and they are more likely to work through the test with us.
Early access, a loaner and affiliate upside. The review stays independent. Any b-roll licence is a separate conversation.
Here I care more about camera instinct than scooter authority. I would find action-sports, mobility and commute creators through FYP/Explore, competitor engagers and local dealer communities.
For product-for-content, the scooter is the payment, so the agreement needs to be real: three concepts, due dates, safety boundaries, raw files and ad rights.
Some of the best creators may already be in Apollo's CRM. I would recruit from Apollo Lab, Mile Madness, tagged posts, prior customers, repair shops and store communities.
Accessory credit, a feature and affiliate access can turn a happy customer into an ongoing owner diary.
I would score every seed on engaged views, product clicks, affiliate sales, whether they posted on time, and how much footage Apollo can use again. Pure seeding carries no post obligation. Product-for-content does.
Test and learn
Change one thing, read the graph, and put the lesson into the next brief.
Same video, two openings: “$0.11 to commute” vs “0–34 mph.”
Use Instagram Trial Reels for a non-follower read. Test Shorts in separate windows or matched paid cells.
Read the first three seconds, engaged-view rate, average % viewed and product clicks.
Same creator footage, two edits: a labelled test vs a week-in-the-life diary.
Keep the creator, product, CTA and length as close as possible.
Read completion, saves/shares, product clicks and affiliate revenue.
I use the first 24 hours to catch obvious misses, then make the real call after seven days. Once a month I update the hook, format and creator scorecards so the same lesson does not get relearned.
A cliff in the first seconds means the hook missed. A drop when the test begins means the payoff took too long or did not feel believable. Strong retention with weak clicks sends me to the CTA, offer or product page. High public views with weak engaged views gives me nothing worth scaling.
Appendix — comment analysis
I went through 20+ Apollo uploads and 400+ public comments and replies, then checked what I found against competitor and creator videos. Three things stood out. I'd want Apollo's internal analytics before calling any of it a broader trend.
People keep asking about potholes, stem safety, service, price, theft and delivery. Every one of those is a video waiting to be made.
People genuinely want to talk about the engineering, so factory access and build detail are worth leaning into. Independent creators bring the reach: RK9 pulls several times Apollo's views on the same topics.
The team already writes thoughtful answers about certifications, repairs and design tradeoffs. Each one deserves its own 60-second video.
Before the creator briefs go out: the press release and product page disagree on peak wattage, and shipping says Q3 in one place and Q4 in another.